There are more Starbucks within the city limits of Seoul than any other city in the entire world, according to Quartz. Now that’s a statement to start with. Yet this is only the beginning of how rampant the coffee culture has grown in Korea.
Coffee shops like Caffe Bene, Tom ‘n Toms, Edyia Cafe are now bidding up all the real estate prices of every street corner in Seoul. Even non-traditional cafe companies like Nescafe are trying to get in on the action. What is it about the coffee culture here that even with all the competition we have, we still manage to pay at least $4 a cup? It could be a cartel, but we have our theories: