Main shopping area with international fashion brands, luxury department stores, and cosmetics shops
- Look around K-pop shops underground!
- Try diverse street food and visit "Myeong-dong
Cathedral" (a 19th-century gothic-style bell tower).
Dongdaemun Design Plaza (DDP)
Design industry landmark designed by “Zaha Hadid” (the world-leading architect)
The most Instagram tagged location in Korea in 2019
K-drama spot for "You Who Came from the Stars," "Producer," and "She Was Pretty"
Artist street with K-beauty make-up stores
- Get makeup by cosmetic artists in flagship stores!
Gangnam K-star Road
- Let’s meet K-pop stars in artworks!
World largest underground mall with convention centers and exhibit halls in Gangnam area (famous for “Gangnam Style”)
- Dance “Gangnam Style” with the sculpture!
- Visit “Starfield Library” (a fantastically designed public library).
SM Town Artium
Complex offers SM (the largest K-pop company) holographic performances and exhibits
• Recommend to eat in Dongdaemun Design Plaza:
- Tteok-bokki (a spicy rice cake)
- Chicken soup with vegetables, noodles, and dumplings